Metal Supermarkets Opens Newest Store In Appleton

Premier Small-Quantity Metal Franchise to Open Third Store In Wisconsin

Appleton, WI – (June 8, 2020) — Metal Supermarkets, the world’s largest supplier of small-quantity metals, will open its newest store at 1890 S Technology Drive in Appleton, Wisconsin on Monday, June 8th. Metal Supermarkets Appleton offers customers instant access to any metal, cut to size and ready fast, with no minimum order quantity.

“While some businesses are struggling financially and even closing their doors, it is a testament to Metal Supermarkets as an essential business that we continue to open new stores during the COVID-19 pandemic,” said Stephen Schober, President and CEO of Metal Supermarkets. “Whether it is other essential businesses, manufacturers, critical infrastructure or even individual consumers, there is a constant necessity for metal materials.  Our other Wisconsin stores in Waukesha and Green Bay have been very successful and we anticipate the same results in Appleton.”

Metal Supermarkets typically serves a wide variety of businesses customers across various industries, including tool and die shops, manufacturers, maintenance managers, fabricators, machine shops, contractors, construction companies, military, education and other government departments, as well as hobbyists and homeowners. During the pandemic, Metal Supermarkets stores have supplied metal materials to a number of organizations supporting the battle against COVID-19, including healthcare facilities and other businesses manufacturing personal protective equipment.

Metal Supermarkets stocks a diverse selection of metal types including hot-rolled steel, cold-rolled steel, stainless steel and aluminum in a wide variety of shapes including bar, tube, sheet, plate and more. The new store also offers value-added services such as production saw-cutting, shearing and same-day delivery.

The Appleton store is owned by Chad Scheibe, who was born in Wisconsin and graduated from Appleton East High School.  Scheibe has spent 27 years in numerous management roles with machining and manufacturing companies in the surrounding area. He is now shifting gears to help meet the increased local demand for quality metal materials.

“We have already noticed the demand from the manufacturing and construction sectors in the local market, and we are confident that we will find success and grow alongside those thriving industries,” said Scheibe.  “We have a convenient location off Interstate 41 and we look forward to providing customers the metal products they want and need.”

The new store will be open Monday to Friday, 7:00 a.m. to 4:00 p.m. Customers in the Appleton area can call 920-903-3515 or email [email protected] to contact Metal Supermarkets or place an order.

For more information about Metal Supermarkets, please visit


About Metal Supermarkets:
Metal Supermarkets, known worldwide as The Convenience Stores for Metal, is the world’s largest small-quantity metal supplier with more than 90 brick-and-mortar stores across the US, Canada and United Kingdom. It sells a wide variety of metals including Aluminum, Hot-Rolled Steel, Cold-Rolled Steel, Stainless Steel, Alloy Steel, Galvanized Steel, Tool Steel, Brass, Bronze and Copper. Metal Supermarkets offers value-added services such as Production Cutting, Shearing, Punching and more. Its staff are highly specialized and assists customers in finding the metal they need.  The franchise owners and their staff are metal experts and have been providing quality customer service and products since 1985.

Media Contacts
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Brendan Tiernay
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